History of Logo Creation
The creation of the Squid Game 2 logo began in late 2022, shortly after the announcement of the show’s renewal. The production team sought to build on the iconic visuals of the first season’s logo while introducing new elements that hinted at the evolving narrative of the series. Ji-Hoon drew inspiration from traditional Korean symbols, geometric shapes, and the dark psychological themes central to the show. The finalized logo was revealed during the official Season 2 trailer release in mid-2024.
Design and Logo Elements
The Squid Game 2 logo retains the triangular, square, and circular motifs from the original logo, symbolizing the hierarchy and structure of the game. For the sequel, these shapes are more intricately integrated, creating a layered effect to represent deeper levels of complexity in the upcoming storyline. The number “2” is prominently featured, seamlessly blending with the geometric shapes to emphasize the sequel.
Logo Evolution
The first season’s logo was praised for its simplicity and striking visual impact. With the second season, the design evolves to reflect heightened stakes and a more elaborate game structure. The introduction of subtle gradients and shadows adds depth, making the logo appear more three-dimensional and dynamic.
Color
The logo’s primary colors are crimson red, symbolizing danger and intensity, and black, representing mystery and power. Subtle gradients of gray are also incorporated, adding a metallic sheen that evokes the futuristic yet dystopian aesthetic of the series.
Font
A custom typeface was designed for the Squid Game 2 logo, echoing the sharp and angular style of the original. The typeface has been refined with slightly bolder strokes and tighter spacing to convey a sense of urgency and suspense.
Symbol
The geometric shapes—triangle, square, and circle—remain central to the logo. These symbols not only represent the structure of the game but also serve as a nod to traditional Korean children’s games, which are deeply rooted in the series’ narrative. The addition of the “2” integrates seamlessly with these shapes, signifying continuity and progression.
Stories
- Cultural Roots: Ji-Hoon Park revealed in an interview that he studied traditional Korean folk games and calligraphy as part of his research for the logo design. The result is a logo that feels both modern and deeply connected to Korean heritage.
- Hidden Clues: Fans have speculated that the new logo contains hidden clues about the upcoming season. For example, the positioning of the geometric shapes and the subtle gradients may hint at the structure of the new games.
- Global Influence: The logo design team collaborated with international artists to ensure the design resonates with a global audience while staying true to its Korean origins.
The Squid Game 2 Logo successfully bridges the familiar elements of the original with new, intricate designs that reflect the growing complexity and suspense of the upcoming season.
